Social Media apparently will drive election campaigning

In Marketing Week (7 Apr) it states that the election will be won with social media, and the evidence they have used for this is a vital microsite produced for the Liberal Democrats called Labservative, which is little more than a simple advertising idea.

So although all of the political parties state that they have learned from Obama, they really have not.  This campaign will be run by traditional means, that is PR, advertising and events.

That is not to say that British politics are set up for social media campaigning the time spans are much shorter (6 week snap elections verses the years of active campaigning in USA) and the budgets pale in comparison.  We will wait and see but I think it is most likely to be traditionally run campaign with Social Media being a sideshow to the traditional channels.