October 2010
2 posts
6 tags
Thumbs down for American Express’ ‘Your live...
American Express has teamed up with Mark Ronson and Channel 4 in an interactive campaign heavily relying on submissions from the community.
The credit card company said the campaign will aim to “uncover the UK’s best music experiences – the memorable stories behind the shows, in celebration of American Express’ involvement in live music and its award-winning ‘Preferred...
6 tags
Iranian Bloggers Beware
This week the Iranian blogger Hossein Derakhshan known at the Blogfather of Iran, who blogged at Hoder.com (offline at the time of publishing) has been sentenced to 19.5 years in jail. Many accusations have been made against Derakhshan - including espionage - and I certainly do not know all the details of the case, but it is beyond doubt that part of the reason why he was arrested is because he...
September 2010
5 posts
4 tags
Thumbs up for Disney's "Let the memories begin"
This week Disney have launched a platform that allows guests of their parks and resorts to share memories, photos and videos with the community.
The contributions are then owned by Disney, to be used in a variety of their promotional activities such as adverts, and even in their evening parades!
This is an interesting idea, and for Disney this is brilliant. Why produce expensive adverts of...
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Happy Social Good Day
Today is Social Good Day, a day that coincides with world leaders meeting in the UN to discuss the progress being made towards the Millennium Development Goals. Social Good Day has been organised by the social media news provider, Mashable, and the charity designed to eliminate Aids in Africa (RED), in order to understand how the social web can help in achieving the Millennium Development...
7 tags
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April 2010
4 posts
3 tags
4 tags
Social Media apparently will drive election... →
In Marketing Week (7 Apr) it states that the election will be won with social media, and the evidence they have used for this is a vital microsite produced for the Liberal Democrats called Labservative, which is little more than a simple advertising idea.
So although all of the political parties state that they have learned from Obama, they really have not. This campaign will be run by...
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